I struggled to get into this book until 100 pages in. The pace was uneven and frequently disrupted by the use of blogging as a literary element. The child worked well as an unreliable narrator but her characterization struck me as uneven and younger than she was supposed to be. This was not a scary book but it had a lot to say about the effect of mental illness and trauma on family dynamics. The marketing and quote by Stephen King calling it frightening hurt my enjoyment of the book as it set up expectations that weren’t met. I was also fascinated by the effect of the internet and reality TV on the family. Had I been handed this book without being told it was horror, I may have enjoyed it more, but I can’t say since I can’t un-see the marketing. The ending redeemed the book for me, moving it from disappointing to enjoyable, but it was not the book it could have been in my opinion.